Billy Griffis

Erica Bondarev Rapach is an accomplished leader in brand innovation, strategic communication, and social responsibility reflected in her career that crosses arts administration, experiential marketing, higher education, and individual identity. Her journey is marked by a relentless pursuit of creativity and transformative change, shaping cultural and educational landscapes through her visionary leadership and deep commitment to fostering artistic expression, audience building, and community engagement.

Courtney joins TWB from the Spartanburg Philharmonic in South Carolina. During her tenure there, she connected with classical music enthusiasts, expanded the Philharmonic’s audience, collaborated with arts partners, and provided invaluable support to the organization’s educational initiatives. She brings a lifelong passion for the arts, a dedication to her community, and a diverse background in marketing to the already strong TWB team. 

Her journey in the arts began with ballet and expanded to focus on choir and theater, ultimately leading her to earn a bachelor’s degree in Communication from Ithaca College. Professionally, Courtney has honed her expertise in branding, marketing strategy, and audience development through roles at a national cable television network and various equipment manufacturers before moving into the non-profit space. Her first entrance into the arts was as the Marketing & Sales Coordinator at the Bartlett Performing Arts & Conference Center, located near Memphis, Tennessee. 

As parents, Courtney and her husband, Scot, dedicate much of their family time to instilling a love for the arts in their two children, especially the ballet and symphony, or wherever their interests take them. 

Photo by XMB Photography.