Erica Bondarev Rapach

Director of Marketing & Communications

Marketing and Communications

Erica Bondarev Rapach is a dynamic leader in brand innovation, strategic communication, and marketing strategy, with a career that bridges arts administration, executive leadership, higher education, and personal identity. Known for her socially conscious creativity and drive for transformative change, Erica is committed to cultivating artistic expression, growing audiences, empowering teams, and building community.

She has held senior roles in marketing and executive leadership at The Washington Ballet, Theater Alliance of DC, The Clarice Smith Performing Arts Center at the University of Maryland, the Baltimore Symphony Orchestra, American University, and the .ART domain registry. In addition to her unwavering commitment to The Washington Ballet, she serves as Executive Director of the Annapolis Symphony Orchestra. She is writing an arts management manifesto, set for publication in 2026.

Erica’s path to arts management began over 5,000 miles from home while serving as a Peace Corps Volunteer in Russia, where she played violin with the Volgograd Symphony Orchestra. Producing the ensemble’s first-ever U.S. tour sparked her interest in managing arts organizations and led her to graduate studies at American University. Now, with two decades in the field, she brings a global perspective and deeply personal ethos to her work.

A creative entrepreneur, Erica also founded individu.art, a startup that uses artificial intelligence to co-design textiles and transform them into sustainable fashion. She is the mother of two creative, non-conforming, bicultural daughters and is married to a builder and fixer who is her greatest champion.

For TWB media inquiries, visit our Press Room.

Marketing and Communications

Wil Johnson

Associate Director of Ticketing and Patron Relations

wjohnson@washingtonballet.org

Courtney Oliver

Marketing Manager

coliver@washingtonballet.org

Courtney joins TWB from the Spartanburg Philharmonic in South Carolina. During her tenure there, she connected with classical music enthusiasts, expanded the Philharmonic’s audience, collaborated with arts partners, and provided invaluable support to the organization’s educational initiatives. She brings a lifelong passion for the arts, a dedication to her community, and a diverse background in marketing to the already strong TWB team.

Her journey in the arts began with ballet and expanded to focus on choir and theater, ultimately leading her to earn a bachelor’s degree in Communication from Ithaca College. Professionally, Courtney has honed her expertise in branding, marketing strategy, and audience development through roles at a national cable television network and various equipment manufacturers before moving into the non-profit space. Her first entrance into the arts was as the Marketing & Sales Coordinator at the Bartlett Performing Arts & Conference Center, located near Memphis, Tennessee.

As parents, Courtney and her husband, Scot, dedicate much of their family time to instilling a love for the arts in their two children, especially the ballet and symphony, or wherever their interests take them.