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Wednesday, December 16, 2009

Communication Arts Exhibit

Publications, Public Service

Wonderland, a compilation of images featuring The Washington Ballet’s landmark productions recreated in mystical places in Washington, DC, is a tribute to the success of community effort. Designed by Design Army and photographed by Cade Martin, Wonderland was the answer to a $1 million reduction in city funding; The Washington Ballet needed to find a way to continue its prominence as a world-class institution, but also make ballet accessible with educational and community programs.

With stunning ballet images shot against unexpected DC backdrops, Wonderland is striking, sophisticated, daring and elegant. The theme (an Alice in Wonderland storyline juxtaposed with notable ballet performances) and design are the culmination of eighteen months of hard work—brainstorming concepts, scouting locations, stopping traffic, assembling props, powering fog machines and improvising dancer poses.

The book garners appreciation for the craft and talent of the dancers and celebrates the tenth anniversary of artistic director Septime Webre, whose leadership has enabled the institution to flourish into a nationally recognized ballet. Proceeds from the book will fund main stage productions, community engagement initiatives and education programs, such as DanceDC, an innovative program for first- and second-graders that integrates ballet and creative movement into the curriculum of the DC’s public schools. The money will also support Excel!, an initiative that will provide 50 full scholarships this year to talented young boys and girls who wish to continue ballet classes after second grade.

Pum Lefebure, art director; Lucas Badger/Taylor Buckholz/Scott Vadas, designers; Pum Lefebure/Jake Lefebure, creative directors; Cade Martin, photographer.

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